Which are the most effective advertisings?

Any ad can work if it meets the following criteria:

• Can attract attention.
  A person receives tons of information throughout the day and his brain is not able to process it all. One part of the received information becomes a victim of the “spam filter””, and another part is perceived. For information to be perceived by a person, he must focus attention on it.
  Attention is aroused by bright colors, clear forms of objects, and large elements proportional to an advertising object.
• Can kindle interest.
  When attention is focus on the ad, the advertisement passes through the second “spam filter” of the person: interesting / not interesting. The content of the banner or message should be useful for a potential client. It must meet its reality and needs.
• Can get a point across.
  Advertising will work if it attracts attention, is interesting and contains a message that get a point across and describes the benefits to the client.

You can describe customer benefits using three scenarios:

• Increased benefits.
  Such an advertising message shows that the person will receive additional benefit if he performs the target action.
  For example: Buy Sony PlayStation 4 and get a promotional code for a free download of the Horizon Zero Dawn!
• Ease of achieving results.
  This advertising message describes that a person simply and quickly will get the result using a product or service.
  For example: Get the license in just 3 months, taking a class “Autoprofy” only 2 times a week!
• Riddle.
  The riddle message contains a question for which there is no obvious answer, and offers to answer it using a service or product.
  For example: Do you know the secret of Donald Trump’s success? Sign up for a free seminar to find out.

It is important not to forget about traffic. Perfectly made advertising that no one sees cannot be effective.