Telegram for business: how to sell goods to Telegram users and earn customer loyalty

Direct sales via Telegram are not as much widespread as on Instagram, and some even think it’s impossible. But we don’t. Telegram is one of the sales platform for our clients, Skay.ua. And here is why it is convenient.

1. A lot of people have Telegram installed on their smartphones. You use it to communicate with close ones, colleagues and services every day.
2. To place an order, you do not need to download any additional application.
3. You can use it on different platforms: smartphones, PCs, tablets in any part of the world where you have access to the Internet.

We’ve get a client who is ready to communicate directly with a vendor, without leaving his usual environment.

Telegram is designed to win customer loyalty. The more useful and unique the information you submit, the more of a response you receive from the audience. Here are some types of strategy you can select for your Telegram channel:

1. Posting only new goods or ones that are currently available.
2. Announcing promotions and special offers.
3. Covering news from the field of your business.

Any of these tools can accompany an additional one – auction, or it can even become the main sale method.

The auction helps buyers get unique goods or goods with a profitable offer, joining the competition for the item on equal terms. There are no more “first asked – first got”, you need to accept the challenge. A purchase made by winning an auction provides you with additional, positive emotions from your Telegram channel.

In order for clients to remain inside their ecosystem, we created a bot that allows you to run an auction in the Telegram app, without switching to third-party applications.

We have simplified the process for your potential buyers: no prepayment is needed to participate in bidding; in order to register they need to press the “Activate” button only for the first time and to enter “Start bidding” for all the others. Participants have two options for bidding: a button with a fixed amount, as well as the ability to suggest their own price per item.

When bids stop being active, you, as the auctioneer, start the countdown, which additionally stirs interest. The participants compete with each other more intensively by making new, higher bids. That’s when the competitive spirit kicks in and the buyer can offer a higher price to pay for the item in order to win.

When the auction ends, the vendor contacts the winner via the same messaging app where the auction was held – Telegram, and arranges the method of payment and delivery options.

We initially created an auction bot for our client, Skay.ua. This is an online store that sells electronic devices and gadgets. They have a trade-in program, whenin a buyer exchanges a device for a new one with a surcharge.

Telegram-channel @auctionua has been around for several years. An auction is held once or twice a week and it is still in demand. At the moment, the number of subscribers is about 800. Usually, 20-50 potential buyers take part in each session, depending on the interest for the item.

Watching how the auction works, business owners started sending us requests to apply this service to their businesses. That’s how we came up with the idea for an auction bot service, and now everyone can run their own auction to sell goods via Telegram.

Auctioneers have an easy-to-use interface and simple controls. You can choose the currency and the minimum bid participants can raise. Bidders who break the rules can be banned by a vendor. It’s you who decides when to start the countdown before ending an auction. After auction completion, you have access to the statistics: the number of participants, time and bids.

If you are interested in such a service for your business, please do not hesitate to use the trial version for free by clicking on the link to the official website of the auction-bot.