July, 2019 - Sitiar | SEO & SMM | Website Builders & Digital Marketing Services

3 important elements of targeted advertising

Anna Kravec 25.07.2019 1219

Targeted advertising is an official tool for promotion on social media. If you learn to use it correctly, excellent results will not keep you waiting. Such type of ad is much more effective than offline one, the ad on television or the ad from influencers who can broadcast your special offer. However, in order for an advertising campaign to be justified, you must know the 3 important elements that a successful consumer promotion consists of.

1. Correctly selected target audience.

Perhaps this is the basis everyone should understand. If your advertisement is shown to a person completely uninterested in the product, most likely it would bt useless, no matter how creative the post is. Not every woman would respond to the image of fishing rods, and man – to the dress, agree?

Therefore, first conduct a research to find out who your target audience is: age, gender and interests of people you will show the advertisement to. Facebook offers a fantastically large selection of criteria that you can specify when creating a consumer promotion. If you want to save a budget, make sure you know everything about your potential customers.

The more data you have about your audience, the easier it is to make adjustments to the advertising campaign and the more tools you can use. For example, you will be able to change the design of the advertising image in time or suggest a different slogan.

2. Running tests and analytics on a regular basis.

Unfortunately, setting up an advertising campaign once and hoping that you will not need to come back to this issue will not work out. Targeted advertising is a continuous process that includes regular tests and ongoing analysis, which must be taken into account when you plan future campaigns.

It is important to understand that a successful consumer promotion is not a matter of chance, but the result of long term experiments and restarts. There is an extremely small chance that the first ad will skyrocket and you will receive a lot of applications at a low price. For this reason, make sure to turn off advertising campaigns and change the settings as soon as you notice that the cost of the lead is too high.

In order to analyze the results, we recommend launching several campaigns with different images and messages, as well as make sure to use UTM tagged links. The latter helps understand where users come from to visit your website, who stays and who leaves immediately. This is how you form an opinion about correctly chosen target audience and the advertisement itself.

3. Thoughtful landing area.

This paragraph will deal directly with your website, landing page or any other page you send users to with the help of targeted advertising.

You must clearly understand that even the best targeted advertising will not bring the desired results if the person you are interested in is brought to a mediocre website. Nowadays people buy first of all with their eyes, which means the packaging should be no less quality than the product itself.

Carefully analyze your website:

How easy is it for a user to navigate?
What objects fall into the field of user vision most often?
How fast is it loaded and how well is it adapted to the format of a smartphone?

It must be as simple as possible and understandable. Give users answers to all the questions they have about you and let them get the benefit. If necessary, request an analysis from a specialist who will help identify problem areas on the web page.

Treat these elements with due attention and the result, that you expect from targeted advertising, will not keep you waiting. Well, I remind you that any skill takes time, so please be patient or use the services of experts in the field.

Telegram for business: how to sell goods to Telegram users and earn customer loyalty

Alla Khrebtan 8.07.2019 7830

The advantages of selling goods via Telegram

Direct sales via Telegram are not as much widespread as on Instagram, and some even think it’s impossible. But we don’t. Telegram is one of the sales platform for our clients, Skay.ua. And here is why it is convenient.

A lot of people have Telegram installed on their smartphones. You use it to communicate with close ones, colleagues and services every day.
To place an order, you do not need to download any additional application.
You can use it on different platforms: smartphones, PCs, tablets in any part of the world where you have access to the Internet.

We’ve get a client who is ready to communicate directly with a vendor, without leaving his usual environment.

Sales Tools

Telegram is designed to win customer loyalty. The more useful and unique the information you submit, the more of a response you receive from the audience. Here are some types of strategy you can select for your Telegram channel:

Posting only new goods or ones that are currently available.
Announcing promotions and special offers.
Covering news from the field of your business.

Any of these tools can accompany an additional one – auction, or it can even become the main sale method.

The auction helps buyers get unique goods or goods with a profitable offer, joining the competition for the item on equal terms. There are no more “first asked – first got”, you need to accept the challenge. A purchase made by winning an auction provides you with additional, positive emotions from your Telegram channel.

In order for clients to remain inside their ecosystem, we created a bot that allows you to run an auction in the Telegram app, without switching to third-party applications.

We have simplified the process for your potential buyers: no prepayment is needed to participate in bidding; in order to register they need to press the “Activate” button only for the first time and to enter “Start bidding” for all the others. Participants have two options for bidding: a button with a fixed amount, as well as the ability to suggest their own price per item.

When bids stop being active, you, as the auctioneer, start the countdown, which additionally stirs interest. The participants compete with each other more intensively by making new, higher bids. That’s when the competitive spirit kicks in and the buyer can offer a higher price to pay for the item in order to win.

When the auction ends, the vendor contacts the winner via the same messaging app where the auction was held – Telegram, and arranges the method of payment and delivery options.

Case study – successful sales stories

We initially created an auction bot for our client, Skay.ua. This is an online store that sells electronic devices and gadgets. They have a trade-in program, whenin a buyer exchanges a device for a new one with a surcharge.

Telegram-channel @auctionua has been around for several years. An auction is held once or twice a week and it is still in demand. At the moment, the number of subscribers is about 800. Usually, 20-50 potential buyers take part in each session, depending on the interest for the item.

Watching how the auction works, business owners started sending us requests to apply this service to their businesses. That’s how we came up with the idea for an auction bot service, and now everyone can run their own auction to sell goods via Telegram.

Auctioneers have an easy-to-use interface and simple controls. You can choose the currency and the minimum bid participants can raise. Bidders who break the rules can be banned by a vendor. It’s you who decides when to start the countdown before ending an auction. After auction completion, you have access to the statistics: the number of participants, time and bids.

If you are interested in such a service for your business, please do not hesitate to use the trial version for free by clicking on the link to the official website of the auction-bot.

Personal branding – as the engine of your business

Anna Kravec 4.07.2019 720

With the development of social media you have almost no questions left what a personal branding is. Every day we are faced with well-known bloggers, representatives of companies and their owners, who have hundreds or even thousands of subscribers. And more or less proficient marketing specialist knows that a popular profile on Instagram is no longer a method of obtaining public approval, it is a powerful tool for promoting your own business.

For those who come across this concept for the first time, here is a short excursus. Many of you understand what a company’s brand is. Let’s remember Coca-Cola, whose name automatically conjures up a familiar drink and certain expectations. First of all this is an associative series of pictures, hopes and memories that arise in your head, it is worth mentioning one or another brand name. On the other hand a personal branding is exactly the same number of associations, but unlike the company’s brand, the primary picture that arises in the imagination is not a series of goods and services, but a specific person with certain qualities. For example, Steve Jobs, Elon Musk or Kim Kardashian. Each of them is directly related to the companies, but is also a separate brand.

Why is it needed and why even the president has an account on social media? The reality is that your customers, voters and fans want to know about you more than before. The new generation is concerned about what products they buy, whether it is eco-friendly, and who is behind all this. Choosing the products of your company, they first of all want to be involved in something bigger, an idea that reflects their view of the world. Whoever says whatever, the new generation not only prefers social media to TV, but they also choose openness, freedom to express themselves and better future for the planet. Yes, they still pay attention to the marketing the modern brands build around their products, but it is much harder to earn their attention nowadays.

The fact is nowadays consumers are people who constantly lack time, and at the same time they are buyers who are tired of making choices. The market offers such a large range of products and services that it becomes a real challenge to decide what to buy and whom to give preference to. Therefore the word of mouth phenomenon works more than ever now. It is based on trust in someone who broadcasts the necessary information. The role of such stations is no longer performed by neighbors. That’s bloggers, actors, and active users of social media who transmit the information to society. We easily acquire certain services, once a blogger with thousand subscribers mentions it. Subconsciously we are sure that an individual who has achieved a certain success cannot be mistaken and his choice is always the right one. We think so even though we understand it is a direct advertisement of goods the influencer might not use.

From the physiological point of view, such confidence in personal branding is explained by the associative perception of the world. When a person begins to connect products with a trusted person, new neural connections are created in the brain, which are almost impossible to break. That’s because the advertising you see is often multi-level and it is not limited by one mention. This is the way how Coca-Cola used the factor of associations in 1990s by paying Michael Jackson 10 million dollars in order for him to hold an empty can of cola during the interview after a big concert. Despite the fact that Jackson never drank such drinks, people built their own conclusions and tied the singer’s brand (personality) to soda consumption. After such promotion, Coca-Cola sales grew 12 times, and the company paid twice as much money for re-advertising, once again they increased their own sales index.

And finally, we come to the most important thing. Do you think if 100 thousand people trust you, will this affect your business? I am sure – yes. In general, even now, I am saying this from my own experience. When you are a brand, your products are certainly in demand, but your name also becomes a guarantee of a certain quality and value that you offer to society. That’s not only your customers who pay attention to your personality, but also investors, employees and partners. As theу say: “First you work on reputation, and then it works for you.”

If you wonder how to create a personal branding, the first thing I recommend is to have either patience or the support of experts in this field. It is better to combine both.

The main thing that you need to understand, a successful personal branding is based on several factors, for example:
– a clear understanding of the ideas, values and goals that you carry to society;
– public activity;
– completed projects or active business;
– relevant status achievements and symbols.

In other words, people are waiting for accordance: an interesting social circle and financial success from a businessman, a fit and healthy body from nutritionists, and books that are read from a writer. You have to become a reflection of the idea you are promote, and then people will start to trust you, and at the same time buy what you want to sell.

Is it possible to build a successful business without a personal branding these days? Of course it is. But in this case you lose the lion’s share of the market that is under the power of personal branding. And yes, of course, you can use other ambassadors who can represent your company. However I still recommend not to forget that people invest and buy Apple products, not because they are better than others, but because once Steve Jobs became a real brand who believed in his company and his product.