01.SMM (Social Media Marketing) is the direction of business promotion in social networks through communication with the audience.
SMM increases customer loyalty, brand awareness and forms a positive company image, which is often a decisive factor when a customer chooses a company or product.
02.In addition to promotion, SMM is a customer support and gives clients the opportunity to interact with the company in a comfortable environment.
According to research:
Such statistics objectively means that developing and scaling a business without SMM is not profitable. 98% of Internet users won’t know about the company in an environment where they spend a lot of time.
03.
SMM is not about pussies and memes, it is a large-scale, comprehensive work on a brand that begins with defining the goal and forming a strategy.
At the very beginning it is important to determine the result that the SMM promotion should bring.
Promotion of the community to 300 thousand subscribers and sales in social networks are different goals that fundamentally affect both the published content and the development strategy.
Based on the goals and knowledge of the target audience, a strategy of brand presence in profitable networks is built. The strategy may be different for each social network. It includes:
04.
Content plan is the key to effective promotion. It allows you to correctly create a selling title, find photo content and suitable topics for posts. Thanks to this, the company's page becomes useful for the target audience and motivates subscribers to activity, likes, comments, and reposts.
A company can create a unique, high-quality product, but if the thematic content does not appear regularly and daily to potential customers, no one will know about the product. Due to the regular publication of content, users of social networks form an opinion about the brand. They notice it, talk about it and react to posts, which further leads to brand recognition not only in the network, but also in offline life.
Interaction with the audience in social networks is a key part of the brand's reputation. The speed of answering questions, the reaction to negative reviews, the form of communication, all this affects the purchase of the company's product in the future.
Texts should be in the language of the target audience. Now, in the information boom, it’s quite difficult to attract a customer. He will focus attention to what is clear and really interesting to him. For this purpose, the target audience of the business is analyzed.
The tone of the written message is influenced by the general data on target audience and the way you position yourself. In copywriting, there is no uniform format for the text, it is a flexible structure for presenting information.
Notes and posts in social networks forms a short way to convey the necessary information to the buyer. For a post on Facebook or Instagram to be noticed and give a feedback, originality and emotionality of the presentation are necessary. Copywriting aims to convey the essence of the message so that you get the expected result.
Targeting is the setting of advertising in social networks, basing on the client’s portrait and the interests of the target audience. With targeted advertising, potential customers will learn about the company, promotions and the community. Customization plan depends on SMM strategy, goals and monthly budget.
This is a complex work, which includes the definition and search for an audience according to given interests, the creation of a marketing ads, its adaptation to the features of each social network.
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