Search Engine Optimization
SEO promotion lead time: the 1st of June 2018 - the 31st of August 2020 (26 months).
Domain: 5 years, SEO optimization was carried out by previous specialists, links with the same anchors were purchased from sites in the regions of Russia and Kazakhstan.
CMS: horoshop.
Goal: promotion of new categories only for commercial requests in the TOP 10 Google.
Promotion area: Ukraine, Odessa, Kiev.
- created formulas for title, description, h1;
- customized robots.txt and sitemap.xml files;
- connected Google Analytics tracking code statistics;
- performed an internal site audit and fixed errors in source code of the site template;
- moved the website from HTTP to HTTPS (SSL certificate);
- created SEO content and put it on all the promoted categories and static web pages;
- prepared SRS for the copywriter to post news on the website blog section.
- purchased 192 backlinks;
- built 910 links on forums.
