Search Engine Optimization
01.What is SEO?
SEO (Search Engine Optimization) is a set of actions aimed at improving the code and content of a website according to the "search engine rules".
The main goal of SEO is to attract visitors from Google search to the website.
02.What problem does SEO solve?
Search engines provide targeted conversions of users who are interested in your offer. SEO solves the problem of indexing and making your website show up on search engine pages. It helps search bots find pages that match user requests.
Search engines can’t find a website and add the content to its database without SEO. As a result, you can’t develop this sales channel and attract visitors to your resource.
03.
How do we do SEO?
Website improvement is a top priority task to achieve maximum SEO results. That’s why we stick to a structure of work based on the following principle.
There are two categories of SEO:
On-Site SEO works on the website content and HTML code of each page.
Off-site SEO takes care of the internal links' weight growth, which makes your website visible to search engines.
While working on SEO, we react quickly to algorithm changes. This helps reduce the risks of getting your website into a variety of filters that are aimed to fight against search spam and website manipulation in search results.
04.
Why is SEO useful?
SEO is a flow of customers that is well segmented and region-dependent that you get for free. If you build a generalized avatar of the modern customer, you will notice the following statements: ✔ He has access to the Internet with a default search engine that Google installed into the browser on his smartphone. ✔ He has a need for food, safety, new information, etc., on a regular basis. ✔ He appreciates his time, that’s why he Googles for quick solutions to his problems.
Does that look like your customer avatar? In this case, SEO will open an additional sales channel which, in the long run, will bring many potential customers and make your company well-known on the Internet.
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