SEO case: online smartphone gadget store promotion Moscow + Saint Petersburg Alakses.ru

BEFORE

Domain: 5 months old, the website wasn’t optimized.

Initial traffic: 0 visitors per month.

CMS: webasyst.

Promotion area: Moscow, Saint Petersburg, Russia.

Goal: To attract targeted visitors from search engines.

COMPLETED TASKS

On-page SEO:

- created formulas for title, description, h1;

- customized robots.txt and sitemap.xml files;

- connected Google Analytics tracking code statistics;

- performed an internal site audit and fixed errors in source code of the site template;

- moved the website from HTTP to HTTPS (SSL certificate);

- created SEO content and put it on all the promoted categories and static web pages;

- prepared SRS for the copywriter to post news on the website blog section.

Off-Page SEO:

- purchased 19 backlinks;

- built 88 links on forums.

AFTER

Web Traffic: getting around 500 visitors per month from search engines.