Search Engine Optimization
SEO promotion lead time: the 1st of July 2018 - the 31st of October 2018 (4 months).
Domain: 5 months old, the website wasn’t optimized.
Initial traffic: 0 visitors per month.
CMS: webasyst.
Promotion area: Moscow, Saint Petersburg, Russia.
Goal: To attract targeted visitors from search engines.
- created formulas for title, description, h1;
- customized robots.txt and sitemap.xml files;
- connected Google Analytics tracking code statistics;
- performed an internal site audit and fixed errors in source code of the site template;
- moved the website from HTTP to HTTPS (SSL certificate);
- created SEO content and put it on all the promoted categories and static web pages;
- prepared SRS for the copywriter to post news on the website blog section.
- purchased 19 backlinks;
- built 88 links on forums.
Web Traffic: getting around 500 visitors per month from search engines.
