Doctorkonstantin.com – Plastic Surgery Clinic

Before

Personal account of a plastic surgeon in Instagram. The number of subscribers is 500.

The portfolio of work was not presented, it was not positioned as a professional in the field of plastic surgery.

Objectives:

1. Create a personal brand of a plastic surgeon and submit his work to Instagram, while not losing the personality of the profile and the feeling that he is being led by the client.
2. Receive applications for a free consultation, applications for surgery via Instagram, make an account one from channels to attract potential customers.
   Region of promotion: Odessa and it's regions, Kiev, Zaporozhye, Nikolaev, Dnieper.

Completed Tasks

• Prescribed an individual content strategy for maintaining a personal brand that suits the client. We took into account his wishes and features of promotion.
• Created the tag of a personal brand plastic surgeon.
• Turned Instargam profile into a business profile.
• We created the business manager of the clinic and the corresponding settings for the promotional account and the client's site in the future.
• We created a rubricator of posts of services and useful information for subscribers.
• Created covers for the eternal story and organized their display in the main categories. Filled with useful information, examples of the surgeon.
• Together with the designer, the client identified the desired profile design style at the time of writing the case.
• They organized a comfortable work with content, in which the client himself is also involved.
• Organized control requests and answers to questions from subscribers.
• Identified target groups of the right audience, taking into account the peculiarities of the procedures and types of operations for the client.
• We created a brand advertising promotion strategy based on official advertising and mafoloving, free promotion methods.
• Began to lead and monitor stock activity in your account.
• We control repeated requests, we keep statistics of clients.
• We support subscriber engagement with constant surveys, topics for discussion, the opportunity to ask the surgeon questions and get a quick, qualified answer.
• Taking into account seasonality, peculiarities of the procedures, we follow the current topics, follow the frequent customer questions and enter into the content plan.

After

Subscribers in your Instagram account: 5771.

The average number of requests per month: 30.

With an advertising budget of $400 and the cost of our work $2 548, we have attracted customers in the amount of $53 300.

The main audience of the account is women: 93%.

Average coverage of posts: 3360.

Weekly coverage of profile viewing: 21,432.

• In the account there are useful notes that are actively maintained by customers.
• Clients make repeated requests for procedures. Become regular customers, advise friends, acquaintances, using an account to demonstrate the portfolio.
• For convenience, women use Instargam, as one of the main ways to communicate with the surgeon.
• Customized account management strategy allows you to keep the attention of potential customers. Ask questions and plan meetings for six months or a year ahead, taking into account their schedule and a specific period in life.