Who does not know YouTube nowadays?
I am convinced there are virtually no such people. In a relatively short time, platform creators managed to unite all nationalities, mentalities, and age audiences. One of the reasons for such popularity is the availability of an absolutely diverse content, which may easily match everyone’s tastes. Today, this is a social media in itself, which lets you share information, express yourself, and interact with the outside world.
Why would a business need YouTube?
Here, you can establish contact with your target audience and work on your brand awareness. In addition, working with YouTube lets you stay on top of current trends all the time. It lets you timely learn about new trends, which may be used to accelerate the scaling of your business, and influence your image.
Compared to the prices on TV, YouTube is winning as an advertising platform. You can use it to cut expenses on advertisement and increase the number of your orders.
How does it work?
I look at YouTube as a blogger, an advertiser and SMM specialist. This lets me view the platform from all angles and draw my conclusions.
1. Working with Opinion Leaders (OL, blogger) is a straight road to sustainable traffic and rapid growth.
Select a blogger who interacts with your target audience the most, determine the cooperation terms, and he or she will do the rest. Such advertising method is used by world brands and corporations, therefore it is really hard to miscalculate in this matter. Of course, it is important to account for tiny details, choose opinion leaders wisely, and generate terms of reference.
2. Having your own YouTube-channel is one of the best tools to drive traffic and promote the brand.
To create your channel, you will need some more skills, time, and financial investment. But take Rozetka, for example, and you may see how many potential customers you can reach every day.
Your own channel increases the level of brand confidence and awareness. If you want your channel to yield results, work on its content all the time, learn all the niche nuances, and then collect the desired result.
Taking YouTube in consideration, you should use the first and the second options.
And let me add: if the best advertisement is the “word of mouth”, then YouTube, in this case, is a loudspeaker.