Content Marketing
01.What is it?
Content marketing is a combination of marketing methods that create and get out valuable information to users, attract the attention of the audience, and encourage it to perform targeted actions that meet the needs of your business.
Content marketing works over the long run, it forms the opinion of users about the business and creates relationships with customers, which fundamentally affects the company's brand.
02.What problem does it solve?
Each site or application needs content. An IT product can be user-friendly, with a nice design and high search engine rankings, but if there is no interesting content, the product has no value.
If the site is the face of the company, the content is a source of trust. Whether the user becomes a client depends on what he sees in the first seconds of the site loading.
You have few seconds to turn a user to your customer, which depends on what exactly he or she sees on the website first.
03.
How do we do it?
Working on the project, we analyze the target audience of the business to create optimal content that can attract attention and kindle interest.
Providing a resource with content is a large-scale job of creating, preparing, editing and posting information. Content depends on the perception of customers and business objectives, it can include textual information, photos, audio or video content. The information provided by content marketing should solve the client’s problem; it creates trust and authority of the resource, and directly affects the development of the IT product and the business.
Type of presentation of information is not less important than the meaning.
Being a user, do you prefer to read a well-written text or a gibberish article with mistakes?
Do you prefer to see detailed, high-quality photos, or miniature, pixel images?
Copywriting
Text is the voice you speak to the customer.
A company can create a unique, high-quality product, but if the thematic content does not appear regularly and daily to potential customers, no one will know about the product. Due to the regular publication of content, users of social networks form an opinion about the brand. They notice it, talk about it and react to posts, which further leads to brand recognition not only in the network, but also in offline life.
04.What is the utility?
The company needs content management if the work on the site is aimed at performing the following tasks:
- Preparation and placement of materials for the online store, promotional page (landing page).
- Developing a content plan for the blog and other channels of interaction with the audience (telegram, viber).
- Maintenance of up-to-date and reliable information in the item cards (description, characteristics, price).
- Content Marketing Strategy Development. Interesting content and expert opinion easily deserve trust from the audience, and provide the resource with loyalty, recognition and lead generation.
- Writing interesting and clear text that is optimized for search engines.
- Creation of unique content that improves resource ranking in search engines.
Would you like to find out more how content can improve the flow from the online promotion channel?
Please submit a request for a free consultation.
